Organic Ways To Grow Your YouTube Channel Subscribers And Views
I say “the world’s second-largest search engine”, they hear YouTube. YouTube is the 2nd most trafficked website after Google, according to Alexa.
YouTube has dramatically revolutionized content marketing. The presence of video content on the internet is growing incredibly fast.
From blogging to vlogging, a lot has changed, the video content is getting more engagement than any other types of content out there and this is a new trend that you should not ignore.
According to YouTube Press Report, over 1.9 Billion logged-in users visit YouTube each month and 400 hours of video are uploaded every minute! Everyday people watch over a billion hours of video and generate billions of views.
Organic is the best. It does take time, but every good thing takes time. Nothing happens with a snap 👌. With over a billion unique YouTube visitors per month, as a YouTuber, you have a huge opportunity for organic visibility.
Let’s just talk about “How can you grow your YouTube subscribers organically?”
#1 Consistency Is Rhythm And Schedule. — It Is At The 1st Spot On My List.
“Success doesn’t come from what you do occasionally. It comes from what you do consistently” — Marie Forleo
My dear friend what I mean to say that you can’t create great content every time but you can keep creating content. You never know what can go viral. Therefore, creating content should be our priority.
It develops a long-lasting relationship with your subscribers. When you create as many videos as possible, you increase the probability of your visibility.
You need to keep your subscribers engaged and hooked, otherwise, you will be replaced. Use your YouTube analytics and look for the best schedule to publish your video. Then, stick to your schedule and do not upload videos off of this schedule.
Note: If you are new I would suggest you publish a video every week on the same day. But also suggest you create a bunch of videos and soon start publishing 2x a week.
#2 (Obviously) Create Highly Engaging Content. Without creativity, content is just like tissue paper — wipe and throw. People watch it, but don’t engage with it.
A study says people who watch video content tend to share with others. As the video gets more popular the channel also gains more publicity from everyone.
Look, there is no secret ingredient that makes great content. You have to do out of the blue. You can only do this if you identify who is your target audience and decide what it is that you love to create and focus on developing related skills. 👉Create content that is worth sharing.👈 Content that works the best is content that is either entertaining or informative.
Create a Shorter video to increase watch time (You’re not making a movie). Well, people tend to watch small videos. Keep two things in mind while creating content — value your viewer’s time, deliver valuable content.
If you don’t have an idea for the next content — find a winning YouTube video & replicate those videos and add some creativity. Balance trending content with your regular video content.
The first eight seconds are an opportunity to hook your audience. Channels and videos with higher watch times are more likely to show up in search results and recommendations.
Write a video script because scripts help you in organizing your videos efficiently and keeping you on track and ensure a perfect flow.
Your voice has an Impact. The way you speak is really important. I recommend you to watch this amazing TEDx video: — “How to speak so that people want to listen”.
#3 Promotion & Distribution of Content.
“Content is King, Distribution is a Soldier, not a Queen — use it wisely.”
King without a soldier is nothing. Similarly, Content without marketing/distribution is nothing. Distribution is essential. Without distribution, your content will not reach your target audience.
Regardless of how good a piece of content is, if no one knows about it, you won’t show up in any search rankings.
Post a small piece of your video (Trailer — which can create curiosity) on different social media platforms and give YouTube links in the comment box. — Called Cross-Platform Promotions. GIFs becoming a popular game, use this opportunity to promote your video.
Share the video with your family & friends shamelessly and ask them to share among their friends.
You link to or embed your YouTube videos in status updates and stories of Facebook, Instagram, WhatsApp, Twitter, Pinterest. Embed your video in the personalized emails or messages, in the comments of the relevant topic’s blog websites. You can also write a blog on the same topic as video and embed that YouTube video in that. Embed it in your email signature.
Collaboration is also a kind of promotion, you will need to reach out to bloggers who can embed your YouTube video in their blog. And you can also reach out to other YouTubers in your field and ask them for an opportunity to work together on something interesting. It will be a win-win situation for you, collaborators, and also for the audience.
Same as websites or web pages, YouTube Channels, and YouTube videos also have Domain Authority and Page Authority. Promoting your video as well as the Channel will help your videos rank higher in YouTube and Google searches.
#4 Create An Attractive Video Thumbnail. Presentation is more important than content. Create a custom video thumbnail and annotations with relevant images for your YouTube videos will increase your videos CTR (click-through rate).
People see thumbnails and do not read titles. It doesn’t matter how great or how creative your video is if your thumbnail is not good.
But if you let YouTube create automatic thumbnails for your videos then they can be blurry or out of focus.
You can use a free tool like Canva to create a super attractive custom thumbnail. You can use free high contrast stock images from platforms like Unsplash and Freepik. Use one pattern, use one color for every video instead of letting one to be randomly generated. Use relevant text and image in the thumbnail. A custom video thumbnail with a minor annotation will tell your users what your video is all about.
#5 Optimize Your Video Title, Video Descriptions, And Tags. It is important in terms of SEO (Search Engine Optimisation). Distinguishable, having an engaging title will get more people to click. The higher the CTR, the higher it will rank. Create searchable titles & optimize your YouTube Channel or video for Search Engines.
Creating SEO focused titles and descriptions: A simple method to test your SEO is to start typing into the YouTube search bar the words you would use in your title. Include relevant keyword(s) in the first half of the video title to avoid losing valuable information. Research tells that most Netizens focus on the beginning of the sentence and skip the rest. YouTube penalizes “tag stuffing”, so keeping this in mind only use relevant keywords.
Video tag is really important — include as much of the relative information as possible in video tags. For example: If your videos are product reviews add UPC, EAN, ISBN, MPN, model number, and brand as video tags.
Add Transcripts — You can’t make a video in a different language but you can translate your video, and transcribe, into different languages.
#6 Customize Your Youtube Channel (Or) Revamping Your Youtube Channel. Well-crafted channel icon and channel art are important to build trust among your audience, which can be used to brand your channel’s identity and give your page a unique look and feel.
Write an interesting short descriptive bio for your YouTube channel and customize your channel URL. Embed your YouTube channel link to your website.
Another step to customize your channel is to create an informative introduction video. Try to give a quick, informative and exciting introduction. YouTube provides a great feature called YouTube video channel trailers which automatically play when someone lands on your YouTube channel. A 30 second to 60-seconds long channel trailer is recommended.
Add branding watermark or custom subscribe button: You encourage your audiences to subscribe to your channel by adding a branding watermark to your videos. Your audiences can subscribe directly to your channel, just hovering over the watermark while using YouTube on the computer.
Recommendation: Instead of using your logo as a watermark, Use the “Subscribe” icon as your watermark.
Create a Playlist — Topic-focused & Related-video — This is a potentially powerful tool for YouTubers and is a great place to add keywords and also a simple way to get more eyes on your videos — and to keep people watching. This improves watch times and also discoverability.
Use A YouTube Intro & Outro: Your YouTube intro and outro not only helps in branding but also make your video more entertaining. It gives a sense of professionalism to your channel and video.
#7 Extra Activity. Many YouTubers have reported the increase in YouTube subscribers by motivating their viewer to subscribe to their channel. So, motivate your audience to subscribe.
Interact with your fans because engagement doesn’t end at content creation. Respond to viewers comments — negative or positive both are important. Use YouTube analytics to identify your top fans and show them some extra love.
Go live (Webinars, Q&As, and Events all work well live), and
Run contests — With a single video, you can collect viewer data, encourage likes or comments, and gain subscribers and you can offer (Giveaways) your audience something in return for their engagement on your YouTube channel.
You can contact a blogger about creating a video for their post on their blog again create a win-win situation for both.
Create your own or join relevant Facebook groups by searching for keywords with the filter of groups in the Facebook search bar.
Host guests (Industry Leaders)- You get their fans, they are likely to promote the videos you hosted them in on their social media platforms or blogs.
#8 Analyze To get the best results, keep your eyes open. Use YouTube’s analytics to understand your audience. Use that information to create content that truly hooks up their interests. Look at key metrics to evaluate video performance like — Who’s Watching Your Videos? Unique Viewers? Views Per Unique Viewers? Watch Time? Engagement? Impressions Click-Through Rate?
After evaluating all these, optimize again and again.
“Optimisation is not one time game”. — Shubham Ritam”
#ShubhamRitam‘s Super Bonus Tips: Don’t share the YouTube video link, Instead share YouTube channel link but combine your channel URL with Auto-Subscribe Tag. To create auto-subscribed tags that people can tap and subscribe to your channel immediately, just add “?sub_confirmation=1” at the end of your YouTube channel. You can also add a YouTube channel link on your blog, social media or any other places.
Bonus Tip For Business Owners: Whatever you do, have an aggressive strategy to get out there and get your first 1000 subscribers as quickly as possible. These are really important for trust-building. You will need to promote your video to your maximum abilities.
While organic SEO can take time, the use of Adwords can be a cost-effective way to supplement your traffic until the natural search results catch up.
Wish you very happy YouTube-ing!